Wine For Dudes
Western Australia
The Story
Running since 2003, Wine for Dudes was built on a simple Italian observation: tradesmen eat a two-course lunch with wine on a Tuesday and nobody bats an eye. Tours take in Margaret River's 150-plus wineries with access that comes from two decades of contacts — barrel tastings, winemaker introductions, wine blending sessions. The name is self-aware. The cellar door discounts are real.